Kenya: Tobacco advertising under fire
A News item from Business Respect, Issue Number 85, dated 25 Jul 2005
Tobacco advertising that aims to promote social messages has come under fire as a loophole being exploited for the advertising and promotion of tobacco.
Two recent advertisements in Kenya, placed by British American Tobacco, have led to accusations that the company was rendering the tobacco advertising ban ineffective. Under the regulations, companies can promote their corporate social responsibility activities so long as they don't seek to persuade people to smoke.
One of the adverts in question announced a competition and the second unveiled retail prices for the new Sportsman Light. The company defended the advertising, saying it was within the law of the land and did not seek to promote smoking.
Reference: http://www.mallenbaker.net/csr/CSRfiles/page.php?Story_ID=1477
Tobacco advertising that aims to promote social messages has come under fire as a loophole being exploited for the advertising and promotion of tobacco.
Two recent advertisements in Kenya, placed by British American Tobacco, have led to accusations that the company was rendering the tobacco advertising ban ineffective. Under the regulations, companies can promote their corporate social responsibility activities so long as they don't seek to persuade people to smoke.
One of the adverts in question announced a competition and the second unveiled retail prices for the new Sportsman Light. The company defended the advertising, saying it was within the law of the land and did not seek to promote smoking.
Reference: http://www.mallenbaker.net/csr/CSRfiles/page.php?Story_ID=1477
posted by Netreneur at 3:42 AM
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